Netflix’s marketing has been a blast. From Bright’s Orc auditions, to blending reality with Black Mirror episodes, to the upcoming Altered Carbon series with a real booth at CES promoting the fictional company’s services, they’re spinning their stories and firmly lodging them into everyone’s minds.
Netflix is doing exactly what we predict future corporations will do, meaning blend their own narrative into the real world and in the end it will become indistinguishable from reality. Of course, these are all PR stunts and viral tricks for now, but it won’t be long before these are used as real-world propaganda by more nefarious corps.
Happy New Year with Black Mirror
Orcs auditioning for Bright sequel
Psychasec Booth at CES
Image credit: Mat Smith at Engadget
When they ventured inside, an army of slightly too pretty attendants, dressed-in-white offered vague sci-fi responses to questions (“It’s about transferring your conscious to a new, better body”), while screens all around scrolled through the benefits of replacing your body for a new (sexy, stronger, smarter) model. The aforementioned staff clutched tablets to take email addresses with promises of more information come February 2nd. Plenty took the bait, genuinely curious of where this company was based and whether this was all even possible.
The twist, if you can call it that, happens once you turn a corner, and you’re confronted with a vacuum-sealed human. This is another mannequin, although with some carefully-placed condensation inside the bag, made it rather unsettling. Naturally, I had to poke the “person” in a bag. Morbid fascination.
Needless to say that, at this point we frickin’ love Netflix.